EASST supports the UN Decade of Action on Road Safety 2011-2020
EASST is proud to have secured the support of three celebrities to assist with our regional campaigns. Both Nigar Jamal (Nikki) and Anri Jokhadze are competitors of the Eurovision song contest and are well known in EASST’s region of operation. Nikki, who is the 2011 Eurovision winner, represents EASST in her home country of Azerbaijan, whilst Anri, a 2012 Eurovision contestant, represents EASST in his home country of Georgia. Our third Road Safety Ambassador is Austrian racing driver and driver training expert, Alex Wurz, who joins the EASST team in 2013. All have expressed their commitment to EASST’s valuable work and to the UN Decade of Action on Road Safety 2011 – 20 which aims to save five million lives and prevent 50 million serious injuries around the world over the next 10 years.
Alexander Wurz is an Austrian racing driver and driver training expert. He competed in Formula One from 1997 until 2007, and is also a two-time winner of the Le Mans 24 Hours. With his father, Franz Wurz, he has established Test & Training International, a leading driver training and road safety expert group.
He joins EASST in 2013 as our Road Safety Ambassador – further highlighting his commitment to reducing road deaths across the globe. Alex began his Ambassadorial role at EASST with the launch of our ‘Safe Driving for Life’ campaign in Chisinau, Moldova. Alex brings to EASST a wealth of experience in driver training, a passion for road safety, and an impressive international reputation from the motoring world.
Nikki became an EASST Ambassador in October 2011, pledging her support to EASST’s efforts to raise road safety awareness in Azerbaijan. In cooperation with EASST’s Azerbaijani partner, HAYAT, Nikki has incorporated road safety themes into her music videos, thus conveying life-saving messages to thousands of people. Talking at a seat belt campaign event held in Baku on 23rd April 2012, Nikki said: “I know that music can be incredibly powerful in getting messages across, particularly to young people. My mission is to help save lives in Azerbaijan, to reduce the numbers of casualties on our roads. I’m urging everyone to wear a seatbelt and to support the Decade of Action for Road Safety.”
In October 2012, Nikki released her latest single ‘Can’t Let You Go’. The music video, which is part-funded by EASST, delivers a road safety message to Nikki’s fans highlighting the importance of seat belt use and other key road safety messages.
Anri became an EASST Ambassador in April 2012, pledging his commitment to EASST’s Georgian partner the Partnership for Road Safety in raising awareness of road safety issues in Georgia.
In collaboration with Georgian Public Broadcasting, Anri has produced a video in which he encourages parents to think about their child's safety when driving.
With Nikki, Anri attended the seat belt campaign event in Baku, receiving a large amount of media attention for EASST’s work in the region. Anri continues to work with the Georgian Partnership for Road Safety on their campaigns in Georgia.
To view of a video of Anri and Nikki's work for EASST: view video (YouTube)