Keep Your Kids Safe in Cars is a new national campaign launched by EASST partner, the Automobile Club of Moldova (ACM) and the National Patrolling Inspectorate (NPI) to promote the use of child restraint systems and kids’ safety in transport following a revealing study that found 67 per cent of parents lack adequate child restraint systems in their cars.

At the campaign launch held on 30th May at the Dinamo stadium in Chisinau, ACM Project Manager, Tatiana Mihailova, addressed parents and special guests, including representatives from the Theatre of Young Talents “Oratorul”, TV presenter Rusalina Rusu, singer Ala Zasmenco, writers from online parenting portals and SuntPă and a group of students from the “Minerva” Lyceum, urging them to set an example to others, and most importantly for their loved ones, in using child restraint systems to protect their kids in the car. She highlighted the results of the recent study, which found that, among 400 parents surveyed when driving their children to school, only 33 per cent has adequate restraints installed in their vehicles.

NPI Chief, Livii Baziuc, greeted all those present, noting that reducing the number of children injured in road crashes is a key objective for our society, and announced a series of police operations that will be taking place between June-October across the country to improve the level of child restraint systems in use. The event was also attended by Mr. Victor Păgânu of the Ministry of Education who noted that such awareness-raising actions are very welcome to increase children safety.

Special guests including Eugeniu Cojocaru from “Oratorul”, Rusalina Russu and Ala Zasmenco all presented how they ensure the safety of their children in their cars, by using child restraint systems, and advised all parents to be responsible and ensure the safe transportation of their children.

Everyone present also had the opportunity to test the Seat Belt Slide donated by the FIA Foundation and EASST, which simulates a frontal collision at a speed of 12-15 km/h, enabling people to feel for themselves the impact of a crash and the importance of seat belt use. Parents received “Keep Your Kids Safe in Cars” stickers and brochures from the ACM to learn about how they can become ‘5-star parents’ in the car. While, children from the Minerva Lyceum were presented with caps, stickers, pencils and copybooks with key messages and rules for road safety.


This campaign is being carried out in partnership with the Federation Internationale de l’Automobile (FIA), FIA Foundation, EASST, the Parliament of the Republic of Moldova, Ministry of Internal Affairs, National Patrolling Inspectorate, Ministry of Education, the Swiss project REPEMOL, Theater “Oratorul”, General Direction of Public Transport Chisinau and a number of driver schools.

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