Road Safety Education Pack
The award-winning EASST Road Safety Education Pack is a global teaching resource that provides stimulating and engaging activities to introduce road safety messages and behaviours to kids. To date, thousands of children across the world have been taught using the Pack and EASST has heard great reports of children reminding their parents to fasten their seat belts and not use their mobile phones while driving as a result of the lessons.
The pack has been developed in co-operation with our EASST Partners as well as highly experienced UK road safety experts including the UK Government’s Think! Campaign. It has been tailored to reflect the risks, challenges, and conditions in low and middle-income countries.
Split into three sections targeted at under 6s, 6-11 year olds and 12-14 year olds, the pack provides the resources you need to teach children and young people basic road safety principles in an age-appropriate way by using simple, fun, educational activities.
The key principles underlying all the activities in the EASST Road Safety Education pack are:
- Awareness of traffic and its dangers.
- Good behaviour around roads.
- Making safe choices to keep you and others safe.
The topics in each section vary according to the target age group, but they all relate to our key principles, helping teach road safety in a variety of formal and informal educational settings.
In 2022, the EASST Road Safety Education Pack was awarded an International Prince Michael Road Safety Award for its “outstanding success”.
Why Teach Road Safety?
On average more than 500 under 18’s die on the world’s roads each day. Road crashes are the biggest killer of young people in every world region.
Road safety is vital for children and young people. It is never too early to teach them about basic safety skills. In particular, children are at risk because:
- They are smaller so find it harder to see, and be seen by, drivers.
- They are less able to recognise dangerous situations and lack the maturity to make good decisions about safe behaviour.
- They are physically smaller and so are more likely to be hurt by an impact.
Educators can protect children by teaching them life-saving messages and skills. Making young people aware of the risks and providing them with strategies to remain safe are important parts of their development.
Road Safety is a great subject for engaging children and young people. Even the youngest child will know something about it, because everyone uses roads and road safety impacts everyone.
The EASST Road Safety Education Pack is available for anyone to use as free resource.
It can be tailored to local contexts, incorporating the logos of local organisations and NGOs, changing the idiom, names and illustrations as necessary. While the fundamental content and key messages remain the same.
The Education Pack is currently available in 16 languages. Across the EASST region, our partners are all fully trained in how to use the Pack, and are available to deliver Train the Trainer session upon request.
For more information on the Pack, for versions in different languages, training, or to find out how you can tailor the Pack to your local needs, get in touch.
Email
emily@easst.co.uk
We are very grateful to the Think! Campaign for their support in developing the pack.
Check out the Think campaign’s top tips for making road safety stick.
DOWNLOAD THE EASST ROAD SAFETY EDUCATION PACK
How to use the EASST Road Safety Education Pack
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Children’s Road Safety News
This week, EASST joined our local civil society partners, Partnership for Road Safety in Georgia (PfRS) and the Automobile Club of Moldova (ACM), to explore opportunities for advancing the EASST Coalition for Safe Routes to School in their respective countries.
EASST and the Automobile Club of Moldova launch Beyond the Gate with the Football Federation of Moldova to improve road safety around football clubs.
On 5 August 2026, the Georgian government approved the National Road Safety Strategy 2026–2030 and the Action Plan which sets out concrete measures for the implementation of its aims.
EASST is pleased to announce the formation of the Regional Safe Routes to School Technical Forum.
On 14 May, our partners the National Automobile Club of Azerbaijan (AMAK) joined up with Bolt Azerbaijan to hold a High-Level Stakeholder Engagement and Road Safety Conference.
We are delighted to announce Derran Williams (EBRD) and the Automobile Club of Moldova as recipients of the Margie Peden Prize for Safe System Implementation.
EASST and Global NCAP mark European Mobility Week with a joint hybrid event at the EBRD headquarters in London.
Join the EASST Team. As Programmes Manager, you will play a central role in EASST’s small team, managing a varied portfolio of road safety and sustainable mobility projects across Eastern Europe and Central Asia.
Legacy for the Future: New partnership aims to address children’s road safety through sport and play
EASST is delighted to join the UEFA Foundation for Children’s Legacy for the Future initiative, enhancing road safety for girls’ access to sport and play in Georgia and Moldova.
Micro-mobility is gaining significant momentum in Moldova’s capital city with more residents embracing sustainable forms of transport such as bicycles and e-scooters.