In cooperation with the US Embassy in Kyrgyzstan, EASST’s Kyrgyz partner “Road Safety NGO” has recruited popular singers to convey important road safety messages to young people.
The road safety situation in the Kyrgyz Republic requires serious attention. Based on the Asian Development Bank formula for costing road casualties, the scale of death and injury on the roads of Kyrgyzstan cost the economy around $250 million in 2011, or 4.3% of GDP. At 2,190 deaths per million vehicles the road safety problem in the Kyrgyz Republic is one of the worst in the world. The primary victims of crashes in the Kyrgyz Republic are pedestrians, who account for 44% of crashes and 34.5% of deaths – among the highest proportions in the UNECE area.
The video calls on young people to follow the rules of the road and has been promoted online via Namba, BeLive, Facebook, YouTube. It has been shown on numerous television channels including 5th Channel, Komuz TV, National TV, NTS (TV Channel), MIR TV, Ala TV and has been highlighted in the news often.
The Kyrgyz Road Safety NGO continues to promote the video and to find ways to encourage road safety awareness.
Composer: Azamat Takyrbashov
Words: Bekzat Pirmatov
Vocals: Saltanat Ashirova, Begish and Aman