Promoting night-time visibility for better pedestrian safety among children and young people

Belarus, Children's Road Safety, News

In Belarus, our EASST partners the Belarusian Auto Moto Touring Club (BKA) have been working to raise awareness of the importance of night-time visibility for pedestrian safety among children and young people.

Last year, with the support of FedEx Express Europe, they worked closely with the social enterprise ‘Road To Life’, who exclusively employ people with disabilities, to turn surplus high-visibility PPE into mascots or tags for school book bags and children’s coats to promote visibility and safety on the roads.

This year, the BKA turned their attention to older children. In order to engage them in issues of visibility, they launched a competition asking young people (with the help of students from the Elen Fashion School) to design high-visibility accessories and clothing. 28 schools participated in the competition of which the best designs were selected, put into production by ‘Road To Life’ and modelled in a fashion show.

The models included students from the schools and young people with disabilities from the Belarusian Association of Assistance to Children and Young People with Disabilities (BelAPDIiMI).

Due to Covid-19 restrictions, the fashion show was smaller in scale than originally planned but nonetheless there was a good turnout, with parents, students, and teachers in attendance. All guests and models received a brochure on the importance of visibility and the winning designers were awarded with certificates and prizes.

In Belarus, the majority of road traffic collisions involving children and young people occur after 4pm – when it starts getting dark. Wearing bright and reflective clothing or accessories can be lifesaving as it increases the distance from which drivers can see children from 30 metres up to 180 metres, allowing them the time to react, slow down, and stop safely.