Every 8 minutes a pedestrian is injured and every 111 minutes a pedestrian dies as a result of injuries received in a road crash. Pedestrians are therefore one of the most vulnerable groups using the road.

In the Republic of Moldova, every third incident involves a pedestrian and every eleventh incident is caused by a pedestrian. Taking into account these alarming statistics, EASST partner the Automobile Club of Moldova (ACM), together with the Department of Road Police and other interested parties such as the Women’s Forum, organized a social campaign dedicated to pedestrians.

High visibility wristbands and brochures were distributed
The ACM’s Pedestrian Safety Campaign was launched on 15th March 2012 for two weeks. During the campaign, ACM representatives, volunteers from the “Chiril si Metodiu” Lyceum, the Road Police and Women’s Forum distributed reflective bracelets to pedestrians and informative brochures with “10 tips to stay alive on the roads”. Many asked for more brochures for their children and family.

The campaign also targeted schools throughout the whole country. ACM staff and Road Police representatives conducted lessons focusing on child safety and other general issues regarding their behaviour on the road. Pupils received the reflective wristbands too and educational materials.

The successful campaign received intense media coverage and was aired by Moldova 1, Publika TV, Prime TV and other channels. The campaign will continue in the autumn of 2012.