A campaign on seat belt wearing has been launched in the Ukrainian city of Lviv, with the support of the EASST. The campaign was launched by the Lviv City Council together with the EU Project for the Integration of Ukraine in the Trans-European Transport Networks (TEN-T Project) and the EU Twinning project for Road Safety. The campaign is the second part of the ‘Lviv Pilot Project on Road Safety’ (the first part – a campaign on speed management – was launched earlier this year) and is supported by the FIA Foundation’s Global Seat-Belt Vaccine Initiative (GSVI), Eastern Alliance for Safe and Sustainable Transport (EASST) and Global Road Safety Partnership (GRSP). The Pilot Project is designed to raise awareness on road safety in the region, as Lviv Oblast is situated on two pan-European Corridors and the Eurasian Transport Links and Lviv is one of the cities hosting the Euro-2012 football championships.
The campaign includes wide distribution of leaflets saying ‘I survived because I was wearing a seatbelt’ and car air fresheners with “buckle up” appeal. The leaflets tie into the poster campaigns that have been conducted on billboards and the city lights of Lviv, together with radio advertising. The local police are playing a leading role in the awareness raising campaign.