Children’s Road Safety
Road Safety Education Pack
The award-winning EASST Road Safety Education Pack is a free educational resource to introduce road safety messages and behaviours to kids in an age-appropriate way.
Through stimulating and engaging activities, the Pack has been designed to reflect the risks, challenges and conditions in low and middle-income countries. Currently available in 16 languages, the Education Pack can be tailored to local contexts, incorporating the logos of local organisations, changing the idiom, names and illustrations as necessary. While keeping the fundamental content and road safety messages the same.
In 2022, the EASST Road Safety Education Pack was awarded an International Prince Michael Road Safety Award for its “outstanding success”.
Safe Routes to School
As a global partner of the Child Health Initiative we want to ensure a safe and healthy journey to and from school for every child by 2030.
For many children, one of the main risks they face is the road area directly surrounding the school gates. Here, road design is often flawed, speed limits are often too high and poorly enforced, and the heavy mix of pedestrians and vehicles can be dangerous.
With the support of the FIA Foundation Advocacy Hub, we are working with our partners across the region to campaign for lower speeds, better enforcement, and improved infrastructure for safer streets around schools.
Child Restraints and Donations
Child car restraints are a vital protection for child passengers in vehicles. However, in low and middle income countries, the cost of child restraints means they are not an option for many families. Awareness of the importance of child restraints is often also low, and enforcement is carried out reluctantly by the police.
Working with the Kier Group, FedEx, and others EASST sends regular donations of children’s car seats, as well as reflective clothing, to villages across the region. We work to support our local partners in campaigning for improvements to public policy and practice, raising awareness, and improving enforcement of seat belt wearing and the use of appropriate child restraints.
Over 500 children are killed on the world’s roads every day
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In Tajikistan children account for around 20% of those injured on the roads.
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Appropriate child restraints reduce the probability of children aged 1-7 years being injured in a crash or sudden stop by around 70%.
Children’s Road Safety News
Legacy for the Future: New partnership aims to address children’s road safety through sport and play
EASST is delighted to join the UEFA Foundation for Children’s Legacy for the Future initiative, enhancing road safety for girls’ access to sport and play in Georgia and Moldova.
We are pleased to spotlight the work of the Automobile Club of Moldova (ACM) for their Youth for Safe Roads project which was launched in May 2026 with the support of Moldova’s National Youth Agency.
On 6 June, EASST organised a networking event to support the public launch of our EASST Coalition for Safe Routes to School in Riga, Latvia.
A five-year campaign to implement 30km/h speed limits around schools in Georgia has been recognised with a prestigious Prince Michael International Road Safety Award.
Tatiana Mihailova of the Automobile Club of Moldova travelled to Mongolia to support our Global Shapers Ulaanbaatar Hub in delivering road safety training to the Traffic Police Department of Mongolia.
Beyond saving lives, this project has been groundbreaking as a capacity building exercise for local authorities, police, engineers, and designers.
Earlier this month, Public Association ‘Road Safety’ partnered with mobility NGO Peshcom to implement a tactical urbanism intervention around School No. 92 in Bishkek.
The initiative marks the first time that Star Rating for Schools (SR4S) recommendations have been implemented in Kyrgyzstan
Young Generation of Tajikistan (YGT) has delivered low-cost infrastructure upgrades to improve road safety around three high-risk schools in Rudaki.
12-18 May 2025 marked the eighth UN Global Road Safety Week. The theme for this year focused on the pedestrian and cyclist safety noting that despite overall reductions in road casualties globally – deaths and serious injuries amongst vulnerable road users are increasing in almost every world region, including across EASST partner countries.
Children’s Road Safety Resources
EASST Road Safety Education Pack
The EASST Road Safety Education Pack is a global teaching resource that provides stimulating and engaging activities to introduce road safety messages and behaviours to kids. It is currently available in eight languages has been designed specifically so that it can be easily adapted into bespoke local versions.
Get in touch to find out how you can tailor the Pack to your local needs.
Road Safety Education Resources
Road safety posters and bookmarks for children and young people covering topics such as visibility, seat belt use and crossing the road safely.
Guide: building a child restraint donation platform
In 2018 our EASST partners the Automobile Club of Moldova (ACM) launched web-platform www.baby4baby.org. The platform aims to make life easier and safer for low-income families across the whole country by collecting and delivering free of charge car restraint systems donated by others who no longer need them. They have now produced this guide to help others establish similar initiatives in their countries. (2019)
How to use the EASST Road Safety Education Pack – Introduction
Our free online short-course guides teachers and other education providers on how they can best use the EASST Road Safety Education Pack to bring vital road safety learning to even more children globally. Find out more via our EASST Academy online education platform. (2019)
‘Save Kids Lives’ in Belarus
The Belarusian Auto Moto Touring Club ask “Are our children safe on the roads?” in this video produced for the launch of their ‘Save Kids Lives’ campaign. (2014)
Child Poverty & Road Traffic Injury in the SDGs
The FIA Foundation and UNICEF‘s Rights of Way report examines the impact of road traffic injury on families living in poverty in low and middle income countries. Road traffic injury is a global public health crisis and a leading contributor to the cycle of poverty in many of the world’s most deprived areas.
Guidance for Safe and Healthy Journeys to School
During the COVID-19 Pandemic and Beyond. As schools reopen, everyone should play a role in keeping students safe and healthy every step of the way. Therefore, UNICEF, with support from the Child Health Initiative and partners, such as Save the Children, is issuing guidance to help manage the risks posed by COVID-19, to help ensure the safest, healthiest journeys to school possible. (2020)
Safely Back to School: School Bus Safety Resources
Based on UNICEF-Child Health Initiative Guidance, this pack includes a brochure aimed at bus companies, drivers, schools, and parents with advice to make school bus journeys COVID-safe as well as a set of posters and flyers reminding drivers of vital road safety measures including slowing down around schools and looking out for children crossing before pulling out. (2020)
School Bus Safety Education Resources
To complement our EASST Road Safety Education Pack, these age-appropriate activities targeted at children and young people aged 6-11 years old and 12-14 years old advise children how to keep safe at bus stops and behave safely on school buses.
We treasure our children (30km/h speeds around schools)
Our short animation calls on drivers to think of children and slow down to 30km/h around schools. (2021)
Assessing and Reporting on Road Safety in School Zones
Our EASST ‘Assessing and Reporting on Road Safety in School Zones’ toolkit is designed to help NGOs, local authorities, and other stakeholders evaluate the immediate area around schools – to assess the key risks and consider interventions that could be made to improve road safety for vulnerable and young road users. (2021)
Developing and Implementing a Safe School Zone: Community Toolkit
This Safe School Zone Community Toolkit is a structured guide developed with the support of the Asian Development Bank (ADB) to support schools and communities in implementing community-led road safety projects. It is based on a central case study of a safer school zones project implemented by EASST and GerHub at the Hugjii Complex School in Ulaanbaatar, Mongolia. (2023)