Road Safety in Georgia

Our local road safety partner

We support road safety in Georgia through our local partners and founding member of EASST, the Partnership for Road Safety (PfRS), a non-profit organisation that promotes road safety and sustainable urban transport through research, advocacy and awareness raising projects. It was established in 2006 with support of the FIA Foundation, the British Council and local Georgian organisations concerned with the growing number of road traffic crashes and fatalities.

Awareness raising campaigns and targeted stakeholder engagement through multi-pronged approaches are at the core of their approach. PfRS has conducted numerous wide-scale projects and campaigns at national and international levels: offering technical expertise, assistance to road development projects, producing design guides to facilitate the planning and creation of child-friendly streets, contributing to the development of Georgia’s National Road Safety Strategy, providing policy advice to municipalities in the development of Sustainable Urban Mobility Plans and providing road safety training and awareness sessions to over 100 local schools.

The advocacy work of the Partnership is carried out in close coordination with local organisations active in the field of urban mobility and sustainability, such as the Alliance for Safe Roads, Iare Pehkit, Tbilisi Bicycle Club, Urban Lab and others. Together they co-organise regular civic actions on urban liveability, pedestrian and cyclist safety and engage with national and local level stakeholders, advocating for the necessary legal and administrative adjustments in line with meeting the goals of the transport-related objectives of the EU Association Agreement.

PfRS’s commitment to road safety advocacy was honoured in 2025 when the organisation was presented with the Prince Michael International Road Safety Award for its five-year campaign supported by EASST and the FIA Foundation to implement 30 km/h speed limits around schools.

As a result of this work, school zone speed limits of 30km/h have been recommended at a national level, covering all of Georgia’s municipalities. By the end of 2025, speed-reduction infrastructure has been put in place at over 300 schools nationwide. PfRS are continuing to expand on this work through the EASST Coalition for Safe Routes to School 2026-2030. They are also working on a road safety awareness project in the Kvesheti-Kobi region to support the development of Georgia’s infrastructure by intervening at community level to instil a preventative and proactive approach to road safety amongst residents.

PfRS founder, Gela Kvashilava, is a lead consultant on road safety for the United Nations Economic Commission for Europe (UNECE) and co-host of a podcast which seeks to present the links between transport and social issues in an accessible and engaging way. This approach complements PfRS’s grassroots community work and its national advocacy efforts to create systemic change for better road safety in Georgia.