Children’s Road Safety

Road Safety Education Pack

The award-winning EASST Road Safety Education Pack is a free educational resource to introduce road safety messages and behaviours to kids in an age-appropriate way.

Through stimulating and engaging activities, the Pack has been designed to reflect the risks, challenges and conditions in low and middle-income countries. Currently available in 16 languages, the Education Pack can be tailored to local contexts, incorporating the logos of local organisations, changing the idiom, names and illustrations as necessary. While keeping the fundamental content and road safety messages the same.

In 2022, the EASST Road Safety Education Pack was awarded an International Prince Michael Road Safety Award for its “outstanding success”.

Safe Routes to School

As a global partner of the Child Health Initiative we want to ensure a safe and healthy journey to and from school for every child by 2030.

For many children, one of the main risks they face is the road area directly surrounding the school gates. Here, road design is often flawed, speed limits are often too high and poorly enforced, and the heavy mix of pedestrians and vehicles can be dangerous.

With the support of the FIA Foundation Advocacy Hub, we are working with our partners across the region to campaign for lower speeds, better enforcement, and improved infrastructure for safer streets around schools.

Child Restraints and Donations

Child car restraints are a vital protection for child passengers in vehicles. However, in low and middle income countries, the cost of child restraints means they are not an option for many families. Awareness of the importance of child restraints is often also low, and enforcement is carried out reluctantly by the police.

Working with the Kier Group, FedEx, and others EASST sends regular donations of children’s car seats, as well as reflective clothing, to villages across the region. We work to support our local partners in campaigning for improvements to public policy and practice, raising awareness, and improving enforcement of seat belt wearing and the use of appropriate child restraints.

Over 500 children are killed on the world’s roads every day


In Tajikistan children account for around 20% of those injured on the roads.


Appropriate child restraints reduce the probability of children aged 1-7 years being injured in a crash or sudden stop by around 70%.

    Children’s Road Safety News

    Children’s Road Safety Resources

    EASST Road Safety Education Pack

    EASST Road Safety Education Pack

    The EASST Road Safety Education Pack is a global teaching resource that provides stimulating and engaging activities to introduce road safety messages and behaviours to kids. It is currently available in eight languages has been designed specifically so that it can be easily adapted into bespoke local versions.
    Get in touch to find out how you can tailor the Pack to your local needs.

    Road Safety Education Resources

    Child road safety poster

    Road safety posters and bookmarks for children and young people covering topics such as visibility, seat belt use and crossing the road safely.

    Guide: building a child restraint donation platform

    In 2018 our EASST partners the Automobile Club of Moldova (ACM) launched web-platform The platform aims to make life easier and safer for low-income families across the whole country by collecting and delivering free of charge car restraint systems donated by others who no longer need them. They have now produced this guide to help others establish similar initiatives in their countries. (2019)

    How to use the EASST Road Safety Education Pack – Introduction

    Our free online short-course guides teachers and other education providers on how they can best use the EASST Road Safety Education Pack to bring vital road safety learning to even more children globally. Find out more via our EASST Academy online education platform. (2019)

    ‘Save Kids Lives’ in Belarus

    The Belarusian Auto Moto Touring Club ask “Are our children safe on the roads?” in this video produced for the launch of their ‘Save Kids Lives’ campaign. (2014)

    Child Poverty & Road Traffic Injury in the SDGs

    The FIA Foundation and UNICEF‘s Rights of Way report examines the impact of road traffic injury on families living in poverty in low and middle income countries. Road traffic injury is a global public health crisis and a leading contributor to the cycle of poverty in many of the world’s most deprived areas.

    Guidance for Safe and Healthy Journeys to School

    GUIDANCE FOR SAFE AND HEALTHY JOURNEYS TO SCHOOLDuring the COVID-19 Pandemic and Beyond. As schools reopen, everyone should play a role in keeping students safe and healthy every step of the way. Therefore, UNICEF, with support from the Child Health Initiative and partners, such as Save the Children, is issuing guidance to help manage the risks posed by COVID-19, to help ensure the safest, healthiest journeys to school possible. (2020)


    Safely Back to School: School Bus Safety Resources

    School bus safety resourcesBased on UNICEF-Child Health Initiative Guidance, this pack includes a brochure aimed at bus companies, drivers, schools, and parents with advice to make school bus journeys COVID-safe as well as a set of posters and flyers reminding drivers of vital road safety measures including slowing down around schools and looking out for children crossing before pulling out. (2020)

    School Bus Safety Education Resources

    School bus safety education resourcesTo complement our EASST Road Safety Education Pack, these age-appropriate activities targeted at children and young people aged 6-11 years old and 12-14 years old advise children how to keep safe at bus stops and behave safely on school buses.

    We treasure our children (30km/h speeds around schools)

    Our short animation calls on drivers to think of children and slow down to 30km/h around schools. (2021)

    Assessing and Reporting on Road Safety in School Zones

    Our EASST ‘Assessing and Reporting on Road Safety in School Zones’ toolkit is designed to help NGOs, local authorities, and other stakeholders evaluate the immediate area around schools – to assess the key risks and consider interventions that could be made to improve road safety for vulnerable and young road users. (2021)

    Developing and Implementing a Safe School Zone: Community Toolkit

    This Safe School Zone Community Toolkit is a structured guide developed with the support of the Asian Development Bank (ADB) to support schools and communities in implementing community-led road safety projects. It is based on a central case study of a safer school zones project implemented by EASST and GerHub at the Hugjii Complex School in Ulaanbaatar, Mongolia. (2023)