Children’s Road Safety

Road Safety Education Pack


EASST Road Safety Education PackThe EASST Road Safety Education Pack is a free educational resource to introduce road safety messages and behaviours to kids in an age-appropriate way.

Through stimulating and engaging activities, the Pack has been designed to reflect the risks, challenges and conditions in low and middle-income countries. Currently available in eight languages, the Education Pack can be tailored to local contexts, incorporating the logos of local organisations, changing the idiom, names and illustrations as necessary. While keeping the fundamental content and road safety messages the same.

Safe to School: Safe to Home


As a global partner of the Child Health Initiative we want to ensure a safe and healthy journey to and from school for every child by 2030.

For many children, one of the main risks they face is the road area directly surrounding the school gates. Here, road design is often flawed, speeds poorly enforced and the heavy mix of pedestrians and vehicles can be dangerous.

Our ‘Safe to School: Safe to Home’ projects involve working with local stakeholders and schools to identify risks, engage teachers and parents, and improve speed enforcement.

Child Car Restraints


Child car restraints are a vital protection for child passengers in vehicles. However, in low and middle income countries, the cost of child restraints means they are not an option for many families. Awareness of the importance of child restraints is often also low, and enforcement is carried out reluctantly by the police.

Working with the Kier Group, EASST sends regular donations of children’s car seats, as well as reflective clothing, to villages across the region. We work to support our local partners in campaigning for improvements to public policy and practice, raising awareness, and improving enforcement of seat belt wearing and the use of appropriate child restraints.

Over 500 children are killed on the world’s roads every day

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In Tajikistan children account for around 20% of those injured on the roads.

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Appropriate child restraints reduce the probability of children aged 1-7 years being injured in a crash or sudden stop by around 70%.

Children’s Road Safety News

Children’s Road Safety Resources

EASST Road Safety Education Pack

EASST Road Safety Education Pack

The EASST Road Safety Education Pack is a global teaching resource that provides stimulating and engaging activities to introduce road safety messages and behaviours to kids. It is currently available in eight languages has been designed specifically so that it can be easily adapted into bespoke local versions.
Get in touch for versions in different languages or to find out how you can tailor the Pack to your local needs.

Road Safety Education Resources

Child road safety poster

Road safety posters and bookmarks for children and young people covering topics such as visibility, seat belt use and crossing the road safely.

Guide: building a child restraint donation platform

In 2018 our EASST partners the Automobile Club of Moldova (ACM) launched web-platform www.baby4baby.org. The platform aims to make life easier and safer for low-income families across the whole country by collecting and delivering free of charge car restraint systems donated by others who no longer need them. They have now produced this guide to help others establish similar initiatives in their countries. (2019)

How to use the EASST Road Safety Education Pack – Introduction

Our free online short-course guides teachers and other education providers on how they can best use the EASST Road Safety Education Pack to bring vital road safety learning to even more children globally. Find out more via our EASST Academy online education platform. (2019)

‘Save Kids Lives’ in Belarus

The Belarusian Auto Moto Touring Club ask “Are our children safe on the roads?” in this video produced for the launch of their ‘Save Kids Lives’ campaign. (2014)

Child Poverty & Road Traffic Injury in the SDGs

The FIA Foundation and UNICEF‘s Rights of Way report examines the impact of road traffic injury on families living in poverty in low and middle income countries. Road traffic injury is a global public health crisis and a leading contributor to the cycle of poverty in many of the world’s most deprived areas.

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