FedEx Express and EASST keep a spotlight shining on road safety

Azerbaijan, Belarus, Children's Road Safety, News, Post-Crash Response, Road Safety Enforcement, Ukraine

Last year we received charitable funding from FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX), to deliver three diverse initiatives via our NGO partners in Ukraine, Belarus and Azerbaijan. Today, to mark the 2020 World Day of Remembrance for Road Traffic Victims, and the start of UK Road Safety Week, we’re shining the spotlight on these projects and their achievements so far.

Even in this difficult year, our partners have continued working hard and, thanks to the support of FedEx, have achieved so much.

“The Covid 19 pandemic has introduced unique challenges for charities around the world. Collaborations with private sector companies, like FedEx Express, provide the critical funding non-profit organisations need to continue life-saving road safety initiatives under new circumstances. Together we are able to shine a spotlight on the continued need for road safety intervention in Eastern Europe,” Emma MacLennan, Founder and Director, EASST.


In August 2019, a convoy of donated fire response vehicles transported life-saving equipment from the UK to the Ukraine, where four volunteer firefighters conducted in-person training sessions with 55 local fire fighters. The project, in collaboration with FIRE AID, aimed to improve the capacity of fire services to respond to road traffic incidents in Ukraine.

Between January-September this year, one vehicle, donated to Zhytomyr, has responded to 44 incidents, and a second vehicle, donated to the town of Korosten, has responded to 213 incidents. Donated sets of crash extrication equipment have been used by local fire services to rescue 96 people from crash sites.


In December 2019, FedEx Express transported items of 154 reflective clothing from the UK to Belarus. Road to Life, a social enterprise providing job opportunities for people with disabilities, employed ten individuals to repurpose the clothing into over 1,000 high visibility mascots for children to wear on roadside journeys in rural communities. Education sessions delivered by the Belarusian Auto Moto Touring Club have benefitted over 470 children in rural communities this far, with plans to reach over 500 by the end of the year.


In Azerbaijan, EASST conducted awareness sessions with local road police on the value of accurate road incident data and how this can be used to improve infrastructure and reduce road risk in the country’s capital city, Baku. In December 2019, 39 state road police officers received training on comprehensive crash data collection and dissemination, following which road traffic incident data from 2019 was made available for expert analysis.

Results found that there were 337 incidents involving pedestrians in Baku in which 120 people lost their lives. Police data suggested a violation of the speed limit occurred in over a third of the incidents, and over half of those which were fatal. The findings will inform a detailed report that will encourage policy makers in Baku to make legislative and infrastructure changes to make roads safer.

The three programs were developed by EASST and our partner NGOs – Impact NGO in Ukraine, the Belarusian Auto Moto Touring Club (BKA) and the National Automobile Club of Azerbaijan (AMAK) – to address specific local needs. While the COVID19 pandemic has necessarily altered the approach, the NGOs have adapted the solutions to safely continue delivering their programs on the ground.

“FedEx Express operates an extensive transportation network in Europe, delivering essential logistics services, supplies to businesses and goods to people’s homes each day. As road users ourselves, we are committed to collaborations that advocate to improve the safety of our transport systems for each and every user,” said Rock Sherman, VP Road Network Europe, FedEx Express.